Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work more efficiently and to provide basic analytics information to site owners.
Cookies set by the website you are visiting are called first-party cookies. Cookies set by services other than the website you are visiting are called third-party cookies. Expert Web Tools uses a minimal number of both types, detailed below.
2. Cookies We Use
Expert Web Tools uses cookies only for anonymized analytics. We do not use cookies for advertising, retargeting, user profiling, or any form of personal data collection.
Cookie Name
Provider
Purpose
Duration
Type
_ga
Google Analytics 4
Distinguishes unique users for anonymized session counting
2 years
Analytics
_ga_GX37B15442
Google Analytics 4
Persists anonymized session state for the GA4 property
2 years
Analytics
__cf_bm
Cloudflare
Bot management and DDoS protection
30 minutes
Security
ewt_cookie_consent
Expert Web Tools
Stores your analytics consent preference (granted/denied)
1 year
Functional
3. Google Analytics 4 Cookies
We use Google Analytics 4 (GA4) to understand how visitors use our tools. The data collected is strictly anonymized and aggregated. Specifically:
IP anonymization is enabled — your full IP address is never stored by Google
Google Signals is disabled — GA4 does not link your activity to any Google account
Ad personalization is disabled — data is never used for advertising targeting
GA4 loads lazily — the analytics script only loads after your first interaction with the page, not on initial page load
Do Not Track is respected — if your browser sends a DNT signal, GA4 is never loaded
Data collected by GA4 on this site includes: pages visited, tools clicked, scroll depth, and anonymous session duration. No tool inputs, file contents, or personally identifiable information is ever sent to Google Analytics.
This site is served through Cloudflare's CDN and security infrastructure. Cloudflare may set the __cf_bm cookie for bot management and DDoS protection purposes. This cookie:
Is set automatically by Cloudflare's bot management system
Does not contain any personally identifiable information
Expires after 30 minutes
Is strictly necessary for the secure delivery of the site
Cloudflare also uses Cloudflare Web Analytics for performance monitoring. This service is cookieless and privacy-preserving by design — it does not set any cookies and does not track individual users. See Cloudflare's Privacy Policy.
5. What We Do Not Use
Expert Web Tools does not use any of the following:
Advertising or retargeting cookies (no Facebook Pixel, no Google Ads, no programmatic ad networks)
Cross-site tracking cookies
Browser fingerprinting or device identification techniques
Session recording tools (no Hotjar, FullStory, or similar)
Affiliate tracking cookies
Social media tracking pixels
Third-party data broker integrations
No advertising network has ever had access to visitor data from this site. This will not change.
6. Your Consent
When you visit Expert Web Tools for the first time, you will see a cookie consent notice. You can choose to:
Accept — anonymized GA4 analytics will load to help us improve the site
Decline — GA4 will not load at all. Your browsing is fully untracked. The site works identically either way.
Your preference is stored in localStorage under the key ewt_cookie_consent so the banner does not appear on subsequent visits. This preference key itself contains no personal data — it stores only the string "granted" or "denied".
Under GDPR (EU/EEA), Quebec Law 25 (Canada), and UK PECR, analytics cookies require informed consent before being set. Our consent gate ensures GA4 cookies are never written until you explicitly accept.
7. How to Opt Out
You have several options to opt out of analytics cookies:
Use the consent banner — click Decline when visiting the site for the first time
Change your stored preference — open your browser's developer tools, go to Application → Local Storage → expertwebtools.com, and set ewt_cookie_consent to denied
Browser settings — block all third-party cookies in your browser settings
Enable Do Not Track — our analytics script fully respects the DNT browser signal
Use private/incognito mode — cookies are not persisted between sessions
8. Do Not Track (DNT)
Expert Web Tools fully honours the Do Not Track browser setting. If your browser sends a DNT header with a value of 1, our analytics script detects this immediately on page load and exits without loading Google Analytics or setting any analytics cookies. No data is collected, no cookies are written.
You can enable DNT in most browsers under Settings → Privacy. This is the simplest and most reliable opt-out method.
9. Contact
For questions about this Cookie Policy or to make a data-related request: